Our vision is to sustainably improve the way New Zealanders live, work and play.
We supply, install, and maintain a range of synthetic turfs that look like real grass to solve the ongoing aesthetic, economic and environmental costs associated with real lawn and other surfaces.
Our projects range from small residential lawns, to large international grade sports facilities. SmartGrass also supplies products to the landscaping and building industries.
Our headquarters is located in Christchurch, with franchises operating nationwide.
Jack founded SmartGrass after realising a gap in the NZ market for high quality turf. He is overall responsible for the strategy, direction and expansion of the company.
Outside of SmartGrass, Jack runs and oversees other business interests. His spare time is usually spent with friends at sea or in the bush. He is passionate about anything that flies, floats or drives!
Paul brings over 30 years of business experience from his prior role as Director of Hunter Furniture. Day to day Paul works on new ways to grow the business, while bringing value and knowledge to our commercial, architectural, and construction partners.
When he’s not spreading the good word of SmartGrass, Paul’s out surfing, whitebaiting or spending time with his family, grandkids and dog, Stella.
Ashley leads our customer support team, public relations and franchise support team, who ensure the smooth day-to-day running of our franchises.
Ashley is a creative thinker and has an extraordinary eye for detail, ensuring the complete satisfaction of our clients.
Outside of SmartGrass she’s known to read over 100 books a year, and enjoys traveling and renovating properties.
Emma oversees our dedicated marketing team and contractors who are responsible for marketing, brand awareness and lead generation.
As a mum to two gorgeous golden retrievers, Emma understands the true value of a SmartGrass lawn.
Outside of SmartGrass, Emma and her husband enjoy travelling, taking on challenging and ridiculous home renovations, and scuba diving!
Glen’s the man who makes things happen. He oversees SmartGrass Installations and has personally completed many hundreds to date himself.
Glen has been with the business since its inception and uses his expertise to train our new employees and franchisees.
Outside of SmartGrass Glen enjoys spending time with the family, mountain biking, jet skiing and playing rugby.
Dallas is the man on the ground ensuring that every installation looks incredible, and exceeds SmartGrass standards. His role takes him around the country installing and overseeing large projects and assisting our franchisees.
Outside of SmartGrass Dallas is an up and coming musician, playing electric guitar in his band. He also enjoys channeling his creativity into building cool things.
Tyler manages SmartGrass installations in Christchurch City.
Steve leads complex projects and sports court installations. He is the SmartGrass problem solver who builds new devices to make the installation process more precise and efficient.
Aaron keeps an eye on the day-to day operations in our warehouse, and is responsible for product logistics and dispatching. This ensures that customers and installation teams get the SmartGrass products required for the job on time.
Chucky ensures the good word of SmartGrass is spread across a variety of media platforms. He creates engaging content such as photos, videos, graphics and training material for franchisees.
Chucky also personally designs and signwrites the stand out fleet of SmartGrass vehicles! In his spare time, Chucky can be found running around after his two young boys.
Paul controls the importing of SmartGrass products and keeps the SmartGrass warehouse the most stocked in the country. Paul has over 50 years of experience in importing and exporting. Outside of SmartGrass, you’ll find Paul out in the garden or watching motorsport on his big screen.
Join our head office team, become an installer, or start your own franchise!
We have a network of local SmartGrass franchises around the country, dedicated to the supply, installation and maintenance of SmartGrass in your area.
By providing Kiwis with functional, realistic and durable lawns we seek to improve outdoor spaces and the lifestyle of property owners. We have a commitment to quality, which is reflected in our people, service and product.
SmartGrass also has a love for all things sport, a passion shared by many New Zealanders. This is what drives us to deliver world class playing surfaces from rugby and football fields, to hockey and tennis courts.
SmartGrass was founded with the aim to be the industry leader – not to be the biggest business, but to be the best. Off the back of unprecedented demand, our operations began in Canterbury and Otago in the 2010’s. With a resoundingly innovative product and professional installation system, we franchised our operations throughout New Zealand.
Our team has years of industry experience and have been hand-picked to deliver the best outcomes for your project.
One of the key cornerstones of SmartGrass’s capabilities is the Oceania partnership we hold with one of the largest manufacturers in the world. This gives us an unparalleled edge for product quality, innovation, value for money and supply capabilities.
Our leadership strongly believes that providing a sustainable product is an integral part of being a sustainable business. That’s why in 2019, our joint-venture with our manufacturer and over 180 research and development staff, produced the world’s first 100% recyclable artificial grass – SmartGrass Earth Series™. SmartGrass exclusively supplies this to the New Zealand market.
