Who we are

Jack founded SmartGrass after realising a gap in the NZ market for high quality turf. He is overall responsible for the strategy, direction and expansion of the company.

He is also passionate about anything that flies, floats or drives!

Kerry is SmartGrass’s GM. His role is to oversee our people & projects and ensure all clients receive exceptional outcomes with their new SmartGrass. Kerry brings a wealth of experience to the business having previously lead businesses in aviation, banking, franchising, and fuels both in New Zealand and the Middle East.

As SmartGrass’s Marketing & Communications Manager John is responsible for developing and implementing marketing and communication strategies to increase brand awareness, generate leads, and drive sales. John has built his working life around delivering extraordinary experiences and genuinely wanting to make a difference through various communication, media, marketing and event roles.

Outside of work, John enjoys time with his family and can often be found skiing, playing tennis, or cycling.

Ashley is one of our SmartGrass consultants who helps our clients build amazing spaces.

Ashley is a creative thinker and has an extraordinary eye for detail, ensuring the complete satisfaction of our clients.

Outside of SmartGrass she’s known to read over 100 books a year, and enjoys traveling and paragliding.

Matt’s working life journey has taken him from sales and event management to sports marketing, all the way to beautiful New Zealand. Originally from the UK, he arrived in 2015, fell in love with the country, and never looked back. A former semi-professional footballer turned golf addict, he’s constantly ticking off courses from his bucket list, with Kauri Cliffs and Wairakei Golf Sanctuary as current favourites. Matt thrives on connecting with people and helping others.

Tom is a seasoned SmartGrass Consultant with a solid background in both marketing and sales. His proficiency in client engagement and knack for strategic thinking make him a key part of our team. Tom spends a lot of time outside of work looking at grass as well – both on the golf course and the football field. Not one to sit still, Tom has run the London Marathon, fundraising for Children with Cancer UK, and is currently training for the iconic Coast to Coast multi-sport event. His sporting leadership extends to captaining Western AFC’s Men’s football team for almost a decade. At SmartGrass, Tom expertly combines his professional acumen and personal passions to ensure clients get the best solution for their needs.

Based in Wellington, Karl has extensive sales experience from both New Zealand and overseas. Outside of work, Karl enjoys travelling, watching his kids play sport, and taking on home renovation projects.

Anna, born and raised in Christchurch, made the move to Wellington and instantly fell in love with the vibrant city. With a background in sales and industrial design, she brings a creative and strategic approach to her work. Outside the office, Anna enjoys running with her energetic Greyhound-Border Collie cross. Her favourite meal is a classic Kiwi BBQ, and she’s always up for a challenge when it comes to her hidden talent—table soccer

Our resident ray of sunshine! With a love for baking treats, exploring new places, running, and paddle boarding. Always smiling and ensuring everyone’s spirits are high, she is the glue that holds our team together. Cass is our first port of call for all our customer support needs at SmartGrass. Originally from South Africa and now based at our head office in Christchurch, she brings a warm and friendly approach to every interaction.

Glen’s the man who makes things happen. He oversees SmartGrass Installations and has personally completed many hundreds to date himself.

Glen has been with the business since its inception and uses his expertise to train our new employees and franchisees.

Outside of SmartGrass Glen enjoys spending time with the family, mountain biking, jet skiing and playing rugby.

Hayden is one of our experienced team leaders in Wellington. Hayden brings with him years of expertise from the civil construction industry as well as excellent knowledge of the nuances of working in Wellington.

From Ireland, Connal fell in love with New Zealand when he arrived seven years ago. After six years in Auckland he moved to Christchurch after spending a week in the city on a snowboarding trip. In his spare time he makes anything with wheels go faster and loves hitting the slopes with his snowboard.

The second Hayden from our Installation team in Wellington is a keen golfer and enjoys a round on weekends. During summer, he loves spending time with his family waterskiing.

Liam is a member of our Christchurch installation team and works hard to make sure that every installation exceeds the expectations of our customers.

Jackson, a member of our Installation team in Christchurch, brings a can-do attitude and excels in a team environment. In his spare time, Jackson is a Canterbury Rugby referee and a go-kart enthusiast.