Our mission is to revolutionise landscapes to improve the way kiwi’s live, work and play.
We supply, install, and maintain a range of synthetic turfs that look like real grass to solve the ongoing aesthetic, economic and environmental costs associated with real lawn and other surfaces.
Our projects range from small residential lawns, to large international grade sports facilities. SmartGrass also supplies products to the landscaping and building industries.
Our headquarters is located in Christchurch, with franchises operating nationwide.
Jack founded SmartGrass after realising a gap in the NZ market for high quality turf. He is overall responsible for the strategy, direction and expansion of the company.
Outside of SmartGrass, Jack runs and oversees other business interests. His spare time is usually spent with friends at sea or in the bush. He is passionate about anything that flies, floats or drives!
Ashley leads our customer support team, public relations and franchise support team, who ensure the smooth day-to-day running of our franchises.
Ashley is a creative thinker and has an extraordinary eye for detail, ensuring the complete satisfaction of our clients.
Outside of SmartGrass she’s known to read over 100 books a year, and enjoys traveling and renovating properties.
Joe joins SmartGrass with over 15 years experience installing artificial turf sports courts and fields, and over 20 years playing on them (including at a national level with the Black Sticks for 8 years). Joe has installed many world-class tennis, hockey and other sports facilities making him your go-to-guy for your next artificial turf installation project.
Joe takes care of the full process for large projects from sales to project management and delivery.
Alex is one of our sales superstars who helps our fantastic clients get the lawn they deserve.
Brian looks after our valued clients at SmartGrass. Contact Brian for a free measure & quote.
Glen’s the man who makes things happen. He oversees SmartGrass Installations and has personally completed many hundreds to date himself.
Glen has been with the business since its inception and uses his expertise to train our new employees and franchisees.
Outside of SmartGrass Glen enjoys spending time with the family, mountain biking, jet skiing and playing rugby.
Joseph oversees all installations in Wellington to ensure every client becomes a raving fan.
Dallas is the man on the ground ensuring that every installation looks incredible, and exceeds SmartGrass standards. His role takes him around the country installing and overseeing large projects and assisting our franchisees.
Outside of SmartGrass Dallas is an up and coming musician, playing electric guitar in his band. He also enjoys channeling his creativity into building cool things.
Liam is a member of our Christchurch installation team and works hard to make sure that every installation exceeds the expectations of our customers.
Sophie is our SmartGrass office manager who is the glue that binds the team in Christchurch.
Chucky ensures the good word of SmartGrass is spread across a variety of media platforms. He creates engaging content such as photos, videos, graphics and training material for franchisees.
Chucky also personally designs and signwrites the stand out fleet of SmartGrass vehicles! In his spare time, Chucky can be found running around after his two young boys.
Aaron keeps an eye on the day-to day operations in our warehouse, and is responsible for product logistics and dispatching. This ensures that customers and installation teams get the SmartGrass products required for the job on time.
Den is part of our Christchurch based team and is responsible for installation projects. He is also one of our content creators who photographs our installations, which helps new clients visualise their new lawn.
Hayden is one of our experienced team leaders in Wellington. Hayden brings with him years of expertise from the civil construction industry as well as excellent knowledge of the nuances of working in Wellington.
Jakob is an installation specialist on our Christchurch team. Jakob has a keen eye for detail and loves working in the outdoors. In his spare time, he has been coaching rowing, rugby, and is also a personal trainer specialising in strength & conditioning.
John is one of our installation specialists based in Wellington. John brings with him years of expertise from the civil construction industry as well as excellent knowledge of the nuances of working in Wellington.
Julien is one of our installation team leaders in Christchurch. Originally from France, Julien loves the outdoors and can be often found in the weekends paragliding and snowboarding.
Michael is one of our exceptional installation team leaders based in Christchurch, recently relocating with his young family from Wellington. Michael has a wide skillset which he brings to SmartGrass including several years in the drain laying industry and also more recently as a profesional boxing trainer.
William is an installation specialist at our Christchurch branch. Originally from Colombia, William loves working in the outdoors and taking advantage of everything else the Christchurch outdoors has to offer – a keen runner, mountain biker and scuba diver.
Casey is one of our installation specialists based in Wellington.
Join our head office team, become an installer, or start your own franchise!
We have a network of local SmartGrass franchises around the country, dedicated to the supply, installation and maintenance of SmartGrass in your area.
By providing Kiwis with functional, realistic and durable lawns we seek to improve outdoor spaces and the lifestyle of property owners. We have a commitment to quality, which is reflected in our people, service and product.
SmartGrass also has a love for all things sport, a passion shared by many New Zealanders. This is what drives us to deliver world class playing surfaces from rugby and football fields, to hockey and tennis courts.
SmartGrass was founded with the aim to be the industry leader – not to be the biggest business, but to be the best. Off the back of unprecedented demand, our operations began in Canterbury and Otago in the 2010’s. With a resoundingly innovative product and professional installation system, we franchised our operations throughout New Zealand.
Our team has years of industry experience and have been hand-picked to deliver the best outcomes for your project.
One of the key cornerstones of SmartGrass’s capabilities is the Oceania partnership we hold with one of the largest manufacturers in the world. This gives us an unparalleled edge for product quality, innovation, value for money and supply capabilities.
Our leadership strongly believes that providing a sustainable product is an integral part of being a sustainable business. That’s why in 2019, our joint-venture with our manufacturer and over 180 research and development staff, produced the world’s first 100% recyclable artificial grass – SmartGrass Earth Series™. SmartGrass exclusively supplies this to the New Zealand market.
